Evaluate gift guides, product pages and gift budgets
Find out how a gift site makes money, test its price and review claims, and plan a yearly gift budget from your own numbers.
Start the courseAbout this course
- Level
- Specialist
- Access
- Membership, $499.00 a year
- Time
- 1 h 10 min
- Lessons
- 4
- Pass mark
- 80%
- Exam attempts
- 3
- Certificate valid for
- 1 year
What you will learn
- Find the affiliate and paid placement labels on a gift page and say what each one means.
- Explain what the FTC Endorsement Guides say about disclosing a material connection.
- Test a price or a review claim against the retailer's page.
- Name the review practices that the FTC rule on consumer reviews bans.
- Plan a yearly gift budget and split a budget with a main gift.
Lessons
Questions
Does the course tell me which gift sites to trust?
No. It gives you checks to run on any gift page: who pays the site, what the price means and whether a claim can be reproduced.
Is this legal advice on advertising rules?
No. The lessons name public FTC documents so you can read them yourself. Rules differ by country. Ask a lawyer about your own case.
Is this a professional certification?
No. It is a certificate of completion from this site. It records that you passed the exam and makes no other claim.